Pat and Jeff 1964

By AMERICAN HEART ASSOCIATION NEWS

A grassroots program that uses “bracket-ology” during March Madness to increase awareness of women’s heart disease has raised $10,000 total since it began in 2010, according to organizers.

Jeff Logan created Pat’s Picks to honor his mother, Pat, who was an avid basketball fan. For years, mother and son poured over their annual bracket. Pat passed away due to complications from aortic dissection surgery in 2009, on the first day of the Sweet 16 round of the NCAA basketball tournament. Before she died, the pair completed a bracket from the newspaper. It would be the last thing they ever did together.

The majority of the $20 entry fee participants pay to submit their bracket for the annual college basketball tournament benefits the American Heart Association’s Go Red For Women program.

A dedicated group of 70 people continue to support Pat’s Picks every year and raised $1,700 in 2016, Logan said.

“Donating to Go Red For Women helps raise awareness that heart disease is still the No. 1 killer of women in this country,” he said.